Product Launch Highlights

ATLASSIAN STRATEGY COLLECTION

Lead the launch of Atlassian's Strategy Collection, the first enterprise solution designed entirely for leaders of tech-driven organizations.

Developed GTM strategy across sales, marketing, and demand generation.
Crafted messaging, value pillars, and positioning.
Created customer facing pitch decks, product demos, website landing pages, and thought-leadership content.

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Events and Speaking Engagements

B2B Marketing Futures Podcast: What drives innovation?

In this episode of B2B Marketing Futures, Joaquin Dominguez is joined by Lara McCaskill (Atlassian), Henrique Dutra (LeadSquared), and Barney O’Kelly (AlixPartners) to unpack the real reasons some innovations take off — and others quietly disappear.

Atlassian Team 24 Barcelona: Unleash your Enterprise Strategy

Wrote and presented keynote session announcing Atlassian Focus - a strategic portfolio management solution.

Game Changers CMO Series

During this Game Changers session I shared my firsthand experience launching Atlassian’s new strategic planning tool and the key lessons marketers and product leaders can take away.

Sharebird Behind the Scenes: Consumer Product Marketing

In this episode, I joined Meredith Davis, to talk about marketing personalization, getting stakeholder alignment on positioning, and working with data science to build and launch new products.